Is it Worth the Worry?

It’s almost November.  How are your revenue numbers?  Are you executing your strategic plans?

During my agency years, at this time of year the following question would always come up…  usually from nervous clients:  “When do we start worrying about whether you’re going to make your goals or not?”

The answer is never…if you’re doing your best work.

Seth Godin had a great post the other day entitled, “When is it okay to start worrying?”  The answer was that it’s never okay because “worrying is not a useful output,” as he put it.

I think Seth is right…but only partly.

The act of worrying keeps us from moving forward. This is true. It’s a negative emotion that doesn’t produce anything.  Unless, of course, you haven’t done all you can.  Then, worry becomes an internal barometer that tells you something might be wrong.

And, this is where you need to be honest with yourself.  I know for me that when worry starts to kick in, I have to stop and think about why it’s creeping in.  Is it that I’m just being irrational and trying to control something that is out of my control?   Or is it that in my heart and soul have I not done my best work and worry is telling me to take another look?

Now is the time to take stock of where you are with your strategic plan.  Now is the time to be honest and take a look at your caseload and ask, “Have I done all I can to delight and exceed my donor’s expectations?”

If you can answer “yes” to that, then there is no need to worry.  All you can do is be your best and let what happens, happen.  This is when worry is counter-productive.

If, however, the answer is no, the good news is that you still have time to turn it around.  Figure out what is blocking you from  doing  your best work, address it and move forward.  As you know, we are now entering into the best giving season for individuals.   In July you were already laying the plans for this moment.

Now, it’s time to leave the worrying behind and execute.  You are fully capable of succeeding.  As Walt Whitman said, “I am large, I contain multitudes.”   Yes, you are!



About Jeff Schreifels and Richard Perry

Jeff Schreifels and Richard Perry have over 55 years of experience fundraising for non-profits. Richard Perry was co-owner of Domain Group until 2005. Jeff Schreifels was a Senior Strategist for Domain Group for 12 years. They came together a few years ago to start Veritus Group, a full-service major gift fundraising agency. Veritus Group has a unique, data-driven approach unlike any agency focused on major gifts. Jeff and Richard are passionate about their work, passionate about life and hopes this blog will provide you with insights and tangible benefits for you and your work. Thank you for reading!
This entry was posted in Development Directors, Major Gift Officers, Major Gifts, Marketing Plans and tagged , , , , , . Bookmark the permalink.

One Response to Is it Worth the Worry?

  1. Ann Buono says:

    Thanks Jeff. I found this truthful and hopeful.

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