How to Use Influence in Your Job

As a major gift officer you can have the right caseload, a great strategy, solid program offers and be doing your job well,  but still fail because of the poor relationship you have with your peers and boss.  I have seen this happen so many times – an above average MGO, who has the potential to really excel, but loses it relationally.

This is fundamentally because the person has misunderstood how he or she fits into the group and how to operate when there are so many apparently conflicting values:  the boss wants this, the peers want that and all of it is NOT what I want!

A lot of very talented people don’t make it in life because they cannot “get along” with others. They are really good technically, but they have a nasty stench about them relationally.  It is really sad to see this. That is why I wanted to write this short piece on the role of influence in your job.

And, just to clear up those voices in your head right now – I am talking about the proper use of influence, not manipulation.  Stay with me.

Influence is defined as “the act or power of producing an effect without apparent exertion of force or direct exercise of command”.  In this definition, there is nothing either positive or negative. The term is value-free. Whether influence is destructive or constructive is determined by two criteria:

  1. whether the targeted objectives reflect the groups’ interests or merely one’s self-interest
  2. whether the influence efforts  used to achieve these objectives have integrity.

Political savvy and skill can help ethical, competent people sell their ideas and have influence on others who can bring benefit to the organization.  So the objective of influence in business can be to sell a concept, to win others to a point of view, or to demonstrate value and gain its acceptance.

Here are ways that you, as an employee, can use your influence to promote your ideas, your position and your objectives with those above you and around you.

Be  sure you are delivering what managers want – things like…

  • demonstrating DIP – drive, initiative and push.  Employees who consistently deliver high quality work with high energy are employees who managers value.
  • getting results.
  • building relationships with them and others.
  • making them look good.
  • being loyal and truthful.

Be pro-active with up-line managers in providing information and building relationship.  You need to be “present” with those above you.  “Out of sight, out of mind” is the operative principle here.  You may think those in authority are thinking about you with the frequency that is important to you.  The fact is they are NOT – which is why you need to create appropriate information and touch-points for up-line consumption. Appropriate touch-points can be:

  • regular reports on performance to show how you are doing against published expectations.
  • sharing of “white papers” or thoughts on philosophy and strategy to demonstrate you are in touch with the technical aspects of your job.
  • regular e-mails of stories from the public that you serve in discharging your responsibility, so that you demonstrate the effectiveness of your work.
  • passing on information and items of interest that are of interest to the manager above you – this may be personal in nature, not necessarily having anything to do with your job.
  • using “outsiders” to make your point of view inside.  The old adage, “a prophet is not welcome in his own land”, is really true in an organization.  So is the maxim “familiarity breeds contempt”.  While we don’t intend for this to happen, it is true that the longer we are around others, we have a tendency to not value their input and wisdom.  That is why an outsider can say the same thing as an insider and be heard more effectively.  Since this is true, regular use of outsiders (vendors, consultants, trusted friends, volunteers, peers, etc.) will help you communicate your agenda inside. The point of all this activity is to be “present” with those above you – to capture share of mind – to show value – to create relationship, empathy and appropriate dependence.

Identify the centers of influence in your workplace.   A classic socio-metric chart of an organization seeks to catalog how influence works.  While you may not be able to do a full- blown study of the entire organization, you can begin to understand who influences whom in your immediate “neighborhood”.  Believe me, the centers of influence in your organization do NOT always follow reporting lines.  Often, someone buried down in the mail room will have more influence than a top-line manager.  Be aware of this

Build relationships with those centers of influence.  Once you have identified those persons who have influence in your organization, make a commitment to spend time with them.  Go to lunch.  Plan social events. Get to know them.  Let them get to know you. This is a very important step.  Remember, if they know and love you, they will help you.

Clarify your message. What is the message you are trying to communicate?  Is it that you are a good employee, that you are an expert in your field, that you are needed as an important part of the team, that your point of view on the decision that is going to be made is the correct one?  The point is to know how to bring this message to bear and to be clear about it.
Get others on board with your agenda in advance of a decision.  It has often been said that “the meeting happens before the meeting”.  This is true, most of the time.  And those not aware that others in the meeting have been ethically selling their ideas and positions prior to the meeting are often caught unaware and unprepared.

Accept this reality. Then plan to put your point of view into the minds of the centers of influence and up-line.  You need to be in a selling mode and this needs to be accomplished in a sensitive, pro-active way that has integrity.

In his book Get Them On Your Side, Samuel G. Bacharach develops many of these ideas further.  Pick up a copy if you are interested.

Here’s the point I am trying to make in this post:

Effectiveness comes when you are able to take good ideas and translate them into results. To a large extent, your job is as much about political/relational competence as it is about technical effectiveness.  This  means being present with and valued by those above and around you.  This does not happen automatically.  You must take the steps outlined in this document.

Remember, I am not talking about manipulation, i.e., promoting an impression or state of heart that is not real.  If you are doing that, you will fail.  Be real.  Be authentic.  And pro-actively promote your ideas and performance with integrity, humility and honesty.



About Jeff Schreifels and Richard Perry

Jeff Schreifels and Richard Perry have over 55 years of experience fundraising for non-profits. Richard Perry was co-owner of Domain Group until 2005. Jeff Schreifels was a Senior Strategist for Domain Group for 12 years. They came together a few years ago to start Veritus Group, a full-service major gift fundraising agency. Veritus Group has a unique, data-driven approach unlike any agency focused on major gifts. Jeff and Richard are passionate about their work, passionate about life and hopes this blog will provide you with insights and tangible benefits for you and your work. Thank you for reading!
This entry was posted in Major Gift Officers, Philanthopy and tagged , , . Bookmark the permalink.

2 Responses to How to Use Influence in Your Job

  1. Cynthia says:

    Thank you for this post. Excellent tips & extremely true.

  2. Pingback: How To Make Sure Your Major Gift Program Is On Point—And Reach Success! | Passionate Giving

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