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Recent Posts
- We’ve Moved!!
- Three Things that Bother Me About Our Industry–#1—Leadership Will Not Raise Money.
- Not Asking Donors? Don’t blame the Major Gift Officer
- Events: What are they good for?
- Trust the Process
- Five Things You Must Do At The Beginning of This Calendar Year #5 – How Well Did You Thank & Report Back To Your Donors?
- Five Things You Must Do At The Beginning of This Calendar Year #4 – Review Your Use of Time
- Five Things You Must Do At The Beginning of This Calendar Year #3 – Analyze Your Strategies – Did They Work?
- Five Things You Must Do At The Beginning of This Calendar Year #2 – Review The Performance Of Each Donor On Your Caseload
- Five Things You Must Do At The Beginning of This Calendar Year #1 – Review Your Caseload And Take Action
Archives
Category Archives: Marketing Plans
Five Things You Must Do At The Beginning of This Calendar Year #3 – Analyze Your Strategies – Did They Work?
I love analyzing cause and effect. In fact, my wife gets a little irritated by my constant WHY questions. “I wonder why this happened?”, and “What was the cause of that?”, etc. It is a basic curiosity that drives me … Continue reading
Posted in Development Directors, Major Gift Officers, Major Gifts, Marketing Plans, Non-Profits, Philanthopy
Tagged Fundraising, Giving, Managing, Non-Profits, Stewardship
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Five Things You Must Do At The Beginning of This Calendar Year
Don’t let one more minute of this new calendar year go by before you take steps to do the following five things as relates your major gift work: Review your caseload and make donor additions and deletions. Look at each … Continue reading
I Can’t Ask Again!!
Your major donor has just given in the last month or last several weeks and you are now turning your attention to the donors on your caseload who have not given so far this calendar year. This is good. But … Continue reading
Posted in Donor-Centered, Major Gifts, Marketing Plans, Philanthopy
Tagged Asking, Director of Major Gifts, Fundraising, Giving, Joy, Passion, Philanthropy
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MGO Assessment – A Six Part Series: #3 – How Well Do You Know Your Product?
Perhaps you haven’t thought about it this way, but on a functional level you are selling a product. You are giving donors something in exchange for their money. Often, when I say this, I will get some push back like, … Continue reading
Building a Culture of Philanthropy; A Six Part Series: #3—What is Leadership’s Role?
I was sitting in a conference room filled with MGO’s and development folks. They were lamenting the fact that their president was extremely uncomfortable talking and meeting with donors. They knew how important it was for their leader to interact … Continue reading
Posted in Major Gift Officers, Marketing Plans, Non-Profits, Philanthopy, Uncategorized
Tagged Fundraising, leadership, Non-Profits, Passion, Philanthropy
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The Sprint to the Finish…
Well here we are already in mid-September, gearing up for the last quarter of the year. As you know, many donors tend to give the largest percentage of their gifts during this time of year. I’m sure if you review … Continue reading
Posted in Major Gift Officers, Marketing Plans, Non-Profits, Philanthopy
Tagged Development Directors, Passion, Philanthropy
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It’s the Little Things…
Yesterday my daughter got on a plane to fly 3,000 miles away to begin her freshman year at college. She is our last child to leave for college and, as a parent, it’s bittersweet. After dropping her off I walked … Continue reading
Stop Making Excuses—The Economy is not the Problem
Just recently, in the August 29th electronic edition of the Chronicle of Philanthropy there was an article about how the recession caused a drop in giving by individuals from $172 Billion in 2008 down to $158 Billion in 2009. The … Continue reading
Packaging Your Budget For Your Donor, Series: #3 – How To Use It
If you’ve actually gone through the whole exercise of packaging your budget for donors (see the two posts previous to this one), you will have each and every fundraiser in your organization literally kissing your feet in appreciation. Why? Because … Continue reading
Packaging Your Budget For Your Donor, Series: #2 – How To Do It
In the last post I wrote about the principles of The Program Support Portfolio (PSP) system – a way to package your budget for easy and effective presentation to your donors. If you have not read that post, take a … Continue reading
Passionate Giving 