Category Archives: Marketing Plans

Five Things You Must Do At The Beginning of This Calendar Year #3 – Analyze Your Strategies – Did They Work?

I love analyzing cause and effect. In fact, my wife gets a little irritated by my constant WHY questions.  “I wonder why this happened?”, and “What was the cause of that?”, etc. It is a basic curiosity that drives me … Continue reading

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Five Things You Must Do At The Beginning of This Calendar Year

Don’t let one more minute of this new calendar year go by before you take steps to do the following five things as relates your major gift work: Review your caseload and make donor additions and deletions. Look at each … Continue reading

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I Can’t Ask Again!!

Your major donor has just given in the last month or last several weeks and you are now turning your attention to the donors on your caseload who have not given so far this calendar year. This is good. But … Continue reading

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MGO Assessment – A Six Part Series: #3 – How Well Do You Know Your Product?

Perhaps you haven’t thought about it this way, but on a functional level you are selling a product.  You are giving donors something in exchange for their money.  Often, when I say this, I will get some push back like, … Continue reading

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Building a Culture of Philanthropy; A Six Part Series: #3—What is Leadership’s Role?

I was sitting in a conference room filled with MGO’s and development folks.  They were lamenting the fact that their president was extremely uncomfortable talking and meeting with donors.  They knew how important it was for their leader to interact … Continue reading

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The Sprint to the Finish…

Well here we are already in mid-September, gearing up for the last quarter of the year.  As you know, many donors tend to give the largest percentage of their gifts during this time of year. I’m sure if you review … Continue reading

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It’s the Little Things…

Yesterday my daughter got on a plane to fly 3,000 miles away to begin her freshman year at college.  She is our last child to leave for college and, as a parent, it’s bittersweet.  After dropping her off I walked … Continue reading

Posted in Donor-Centered, Major Gift Officers, Major Gifts, Marketing Plans, Non-Profits, Philanthopy | Tagged , , , , | 1 Comment